The Checkups Your Association Needs
Get an objective look at what is working, what needs attention and where your greatest opportunities are. The Dues & Don’ts™ Checkups provide practical, association-focused recommendations without the time or cost of a full consulting engagement.
By purchasing a Dues & Don’ts™ Checkup, you agree to a one-time consulting engagement based on the scope and deliverables listed in the selected plan. Work begins after payment and receipt of all requested information, and the project timeline starts once those materials are complete. Payments are nonrefundable after research or analysis has begun, and specific results are not guaranteed. Client information will remain confidential, and work outside the listed scope may require an additional fee.
Best Value
The Dues & Don’ts™ Email Checkup
1,500
Your Email Checkup includes a review of 10 to 20 recent marketing emails, along with practical recommendations to improve engagement, performance and conversions.
Valid for 12 months
Review of 10 to 20 recent emails
Subject line and preview text review
Email design and mobile experience review
Calls to action and conversion review
Email automation opportunities
Audience segmentation opportunities
Best Value
The Dues & Don’ts™ Marketing Checkup
2,500
A personalized marketing & brand positioning assessment for associations. Receive an objective review, a practical action plan and clearer recommendations on what to keep doing and what to stop doing.
Valid for 6 months
Brand positioning review
Membership marketing assessment
Website and digital presence review
Competitive snapshot of 2–3 peer associations
10–15 page Dues & Don’ts™ action plan
60-minute review session
Best Value
The Dues & Don’ts™ Membership Checkup
2,500
A focused membership assessment with clear recommendations to strengthen recruitment, retention, value and the member experience.
Valid for 6 months
Membership value proposition review
Join and renewal process review
Recruitment and retention messaging review
Member benefits assessment
Membership Health Score
90-day membership action plan
Best Value
The Dues & Don’ts™ Conference Checkup
2,500
A focused conference revenue assessment with practical recommendations for pricing, sponsorships, promotion and new revenue.
Valid for 6 months
Registration pricing review
Sponsorship package assessment
Exhibitor opportunity review
Website and conference promotion review
Email marketing assessment
Conference revenue action plan
Best Value
The Dues & Don'ts™ Website Checkup
1,500
Your Website Checkup includes a on-time review of the following areas, along with practical recommendations to improve usability, engagement and conversions.
Valid for 12 months
Homepage and key landing pages review
Membership and event pages review
Navigation and user journey review
Calls to action and conversion opportunities review
SEO basics and on-page optimization
Choose your pricing plan
Find one that works for you