Our Story

Dues & Don’ts is where sharp strategy meets a sense of humor in the association world. Co-founded by two association pros, this platform delivers witty, no-nonsense insights for membership and marketing mavens. Together, Abram and Kim mix decades of experience with creative energy to help associations thrive. They’ve seen the dues and the don’ts of member engagement and they’re here to share what works (and what definitely doesn’t) with those who want to build vibrant, growing communities.

Kim Chhabria is the creative strategist every association wishes they had on speed dial. Kim specializes in spotting opportunities for associations to grow and thrive, whether through innovative membership campaigns, new credentialing programs, or buzz-worthy event launches. With deep experience in membership marketing and management, she’s known for delivering practical yet imaginative solutions that drive member engagement, retention, and revenue. Kim has shared her insights as a speaker at industry conferences like ASAE, MASAE, and the AMA, helping peers stay ahead of the curve. She brings a data-driven, collaborative flair to everything she does. In short, Kim can take an “ordinary” membership plan and turn it into something extraordinary – all while keeping a smile and a smart quip at the ready.
 

Abram Garcia has spent his career turning curious prospects into committed members. Abram has a track record of boosting membership numbers, revenue, and member engagement for organizations across diverse industries. He’s known for crafting comprehensive campaigns that make people think “I belong here,” rather than just clicking “Join” and disappearing. Abram knows the value of community – and he infuses that spirit into every strategy. (Fun fact: when he’s not devising the next big membership win, you might find him cheering on his favorite Chicago or D.C. sports team with the same passion he brings to association leadership.)

 

Together, Abram and Kim form a dynamic duo dedicated to helping associations do more than just get by. They’ll challenge you to rethink the status quo, offering guidance that’s equal parts strategic and sassy.

Welcome to Dues & Don’ts – where association experts prove that growing your membership can be serious business without taking yourself too seriously.